Internet Marketing Books

Make Easy Money with Google

admin — Tue, 27 Oct 2009 09:12:36 +0000

Product Details

By: Eric Giguere
Paperback: 272 pages
Publisher: Peachpit Press (June 23, 2005)
Language: English
ISBN-10: 0321321146
ISBN-13: 978-0321321145
Product Dimensions: 9 x 6.9 x 0.6 inches

By Now

Product Description

Get your Web site to “show you the money” by using Google to draw more eyes–and wallets–to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you’ll learn all about Google’s AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people–Claude, Stef, and Anita–as they learn to create money-making blogs and Web sites. Through their experiences, you’ll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.

Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!

Google Advertising Tools

admin — Tue, 27 Oct 2009 08:57:40 +0000

Product Details

By: Harold Davis
Paperback: 366 pages
Publisher: O’Reilly Media, Inc.; illustrated edition edition (January 19, 2006)
Language: English
ISBN-10: 0596101082
ISBN-13: 978-0596101084
Product Dimensions: 9 x 6.9 x 1.2 inches

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Product Description

When it comes to advertising on the web, you just can’t argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content – and advertises.”Google Advertising Tools” from O’Reilly examines the business and technology behind making money with content and advertising on the web. This focused, easy-to-read guide shows you how to use Google’s advertising services to make it happen. You’ll find all the background information you need to work with Google AdSense, which automatically delivers text and image ads that are precisely targeted to your site, and Google AdWords, which lets you generate text ads that accompany specific search term results.

This book has specific and detailed sections on:

Turning your web site into a profit center with AdSense

Making sense of AdSense metrics

Driving traffic to your site

Optimizing sites for search engine placement

Working with AdWords campaigns, auctions, and reports

Managing campaigns dynamically using the AdWords APIs

Once you’ve read all four parts, you’ll have a comprehensive picture of how advertising works on the web and how you can use the Google advertising programs to your advantage.

Google Business Solutions All-in-One

admin — Tue, 27 Oct 2009 08:37:14 +0000

Product Details

By: Bud E. Smith and Ryan Williams
Paperback: 792 pages
Publisher: For Dummies (May 26, 2009)
Language: English
ISBN-10: 0470386878
ISBN-13: 978-0470386873
Product Dimensions: 9.2 x 7.3 x 1.8 inches

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Product Description

If you have a small business, you’ll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets.

As if that wasn’t enough, there’s a Google AdWords™ gift card worth $25 inside the book, too!

Get e-mail, calendar, online documents and records, and more, free in Google Apps
Provide directions to your business, reviews, access to products and services, and even coupons online with Google Maps and Google Base
Use Google Docs, Checkout, and other tools to give your site all the e-commerce features
Track traffic and get advertisers with Google Ads and Analytics
Choose tools to keep your e-mail, servers, computers, and files safe
Create gadgets that promote your business and add value to your site
Learn the secrets of search engine optimization the Google way

You’ll also find out how to use coupons effectively, how to keep e-mail and instant messaging safer, and how to make the most of Google AdWords. Google Business Solutions All-in-One For Dummies really DOES have it all!

Google AdSense For Dummies

admin — Tue, 27 Oct 2009 07:37:49 +0000

Product Details

By: Jerri L. Ledford
Paperback: 346 pages
Publisher: For Dummies (August 11, 2008)
Language: English
ISBN-10: 047029289X
ISBN-13: 978-0470292891
Product Dimensions: 9.1 x 7.3 x 0.9 inches

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Product Description

You can get paid for online ad placement with Google AdSense! If you’ve ever considered using AdSense to improve revenue for your Web site, Google AdSense For Dummies will get you started. It’s loaded with tips to help you implement a successful AdSense program.

AdSense lets you generate income with ad placement on blogs and Web sites. Google AdSense For Dummies shows you how AdSense works, how to analyze cost per click and track AdSense results, and how to earn money from your blog or Web site without selling a product. Discover how to:

Register and set up an AdSense program
Track results with server logs, AdSense reports, and Google Analytics
Boost AdSense income with search engine optimization techniques
Apply Google guidelines by including relevant links and content, making your site easy to navigate, using a sitemap, and keeping links in good repair
Fine-tune your Web site with beefed-up content to please Google and boost effectiveness
Earn more with AdSense for RSS, streaming video, and referral units
Design appealing ads and search boxes, and deal with ads from competitors
Add video units to your site, design mobile ad units, and understand referral units

In Google AdSense For Dummies, author Jerri Ledford, a self-described “Google geek,” helps you make money with AdSense.

The AdSense Code

admin — Tue, 27 Oct 2009 05:08:22 +0000

What Google Never Told You About Making Money with AdSens

by: Joel Comm
Paperback: 260 pages
Publisher: Morgan James Publishing (April 15, 2006)
Language: English
ISBN-10: 1933596708
ISBN-13: 978-1933596709
Product Dimensions: 9.1 x 6 x 0.6 inches

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Product Description

Hidden on the Internet, scattered among billions of Web pages, are the clues to an incredible secret. For those who know the secret, the result is untold wealth. Each month, a small group of people – an elite club who have uncovered the mysteries of The AdSense Code- put their knowledge to use and receive checks for tens of thousands of dollars from Google. And untold numbers of additional site owners are regularly generating supplemental income via AdSense while they play, sleep and eat. The AdSense Code is concise and very focused on the objective of revealing the proven online strategies to creating passive income with Google AdSense. The AdSense Code reveals hands-on solutions to many of the concerns and challenges faced by content publishers in their quest to attract targeted traffic, improve content relevance and increase responsiveness to AdSense ads – using easy and legitimate techniques that have worked for those who know the secrets. Google AdSense expert, Joel Comm, provides you with the keys you need to “crack” The AdSense Code and unlock the secrets to making money online.